In a competitive marketing landscape, you want a way of engaging with your customers that not only sells a product or service but also evokes a positive brand image. Hubspot Inbound Marketing, a full-service software platform that makes the most out of inbound methodology to grow your brand, ensures to do both.
Marketing Automation
There are oftentimes a mountain of tasks to perform in marketing; many of them repetitive. Marketing Automation uses software platforms to automate these tasks. If done effectively, it can increase conversions and engage existing customers while giving you more time to focus on tasks that only a human can do.
Search Engine Optimisation (SEO)
When you create a website or write an article, you want people to find it and eventually purchase a product or service you offer. Search Engine Optimisation (SEO) is using your website’s technical and creative elements to make your content more visible on search engines organically (non-paid).
Search Engine Marketing (SEM)
Search Engine Marketing (SEM), while often confused with Search Engine Optimisation (SEO), aren’t the same things. SEM is a strategy that uses both organic (SEO) and paid search listings or advertising (such as Pay-Per-Click and Social Media Marketing) to ensure your content is visible on search engines.
Performance Marketing
Traditional marketing avenues don’t always give you bang for your buck, requiring you to pay a set fee upfront regardless of whether or not your ads meet their objectives. With Performance Marketing, how much you pay depends on how well your ad is performing online—be it through clicks, lead generation, or conversions.
Campaign Planning
Marketing isn’t just about putting out pretty ads in media and hoping people will buy your product/service. With the advancement of technology and the ever-changing mindsets of consumers, you need a data-driven strategy to fully engage potential customers depending on where they are in the buyer’s journey.
Video Marketing
According to Hubspot, over half of consumers want to see videos from businesses—more than any other type of content! Video marketing is gaining popularity because it can succinctly relay both information and emotion in a format that is most easily consumed by viewers.
Content Marketing
Content Marketing is generating digital material for various media in a strategic way, to appeal to potential consumers at any point in the buyer’s journey. The purpose of content is to help guide users further along a conversion funnel. Content marketing can be employed through infographics, blog articles, videos, podcasts, and the list goes on!
Social Media Marketing
With millions on social media, most companies have at least one social media account to reach out to their target audience on social. Social media marketing is an important way businesses can maintain brand mindshare among digital audiences, be it via paid or organic means.
Social Media Management
Simply posting content regularly on social media isn’t enough for effective marketing. Social Media Management also involves prompt responding to your customers promptly, analysing how well your content resonates with your audience and sometimes listening in to what people are saying about your brand on the social channels.
B2B Marketing
Corporate decision makers function differently from individual consumers of personal products, who can make purchases based on emotional triggers. For B2B customers, the stakes are often higher, and the decisions are made as a group. That is why B2B Marketing has to address the customer’s pain points and other considerations involved when closing a sale, such as price point and profit potential.
Lead Generation
Consumers nowadays are bombarded with product/service offerings of all kinds, in vast quantities. Thus, they get annoyed if they get pestered by brands that are irrelevant to their needs. Lead generation attracts people who are likely to be interested in your products and converts them into potential customers through useful content.
Awareness Campaigns
With many brands offering similar products in the market, it can be tough to cut through the clutter and reach your potential consumers. That’s why Awareness Campaigns are an integral part of marketing - to help your products/services gain prominence, but more importantly, to generate interest in your brand.
Security
With the advent of greater consumer knowledge about their digital rights, users are increasingly holding companies accountable for the security of their data and information. What are you doing to ensure that your user’s data (including their personal ones) remain secure online?
Consultation
We believe there is a right solution for every digital problem, and problems are not totally unique to businesses. By pooling together the problems we’ve faced and applying solutions from that into your business, we believe in coming up with a solution that will resolve your digital woes.
Performance Benchmarking
To optimize your media spend, you will need to understand how well your brand is doing in relation to competitors and other industries that market to your target demographic. The process can help you gain more value out of the dollars spent, and lead you towards deeper insights that can level up your campaigns.
Market Planning
Before a marketing strategy can be formulated, businesses should thoroughly know the field they will be campaigning in. Market Planning is the process of examining potentially relevant marketplaces, evaluating the potentials for profit, and discovering how a business can best compete.
Digital Audits
You’ll be hard-pressed to find a business that doesn’t employ some form of digital technology for any number of purposes. Digital Audits are a comprehensive analysis of your website or other digital tactics, resulting in a report that will help your business use digital more effectively to achieve your objectives.
Persona Mapping
Consumers find the most delight in products or services that meet their individual needs and lifestyles. Persona mapping creates detailed profiles of your target customers, allowing you to understand them in greater depth beyond general demographics. This improves audience engagement that will ultimately result in sales.
Market & User Insights
Market and user insights are the first steps towards a symbiotic relationship between your brand and your customers. We believe businesses can give much more value when they know their customers’ wants better than their customers do. That is how Apple became such a behemoth - by selling so much value in the form of delight.
Customer Analytics
To draw potential customers to your brand, you want your content and ads to be seen by the right people at the right time. Customer Analytics is about making sense of the wealth of data available about consumers’ online behaviors. It can influence your marketing strategies to improve the odds of conversion.
Brand Communications
As the market becomes increasingly consumer-driven, it isn’t enough for brands to have a catchy name and an attractive logo. Brand Communications is about how your business engages with consumers to foster a positive perception of your brand. It guides all levels of communication, from direct interactions to content for general audiences.
Development Solutions
Your digital properties say a lot about your business. Whether that’s an app, a website, a social app or anything else that’s custom built. Creating a digital front that serves as a good platform into your digital content, is key in thriving in today’s digital world.
Website Design & Development
A website may be the most basic online presence a business can have in this day an age. Web Design deals with the entire look and feel of your site; cementing your brand identity and perception while Web Development ensures your site functions as it should; running smoothly and being easy to navigate.
eCommerce/mCommerce
Buying and selling over the internet has been booming to the point where it has overtaken retail store sales. While mCommerce is related to eCommerce in that buying and selling happens online, the former factors in mobility aspects such as location, increased security and greater convenience for customers.
App Development
A majority of people spend a significant amount of time on their mobile devices, and of that time, most is spent on apps. Good App Development creates mobile apps that care deeply about user interface and interaction so consumers are more inclined to use them regularly and ideally result in conversions.
Mobile Optimisation
With mobile overtaking desktop usage and even Google moving towards a mobile-first indexing, businesses should capitalise on this trend. Mobile Optimisation is ensuring your website looks and functions similarly on a mobile device as on desktop, taking into account various factors that affect user experience in a different format.
Landing Page Development
A Landing Page is a single web page that potential customers arrive on when clicking on a link either in a search engine or social media, often part of a marketing campaign. The purpose of a Landing Page is mainly to create conversions so it needs to have important information presented succinctly and a clear call to action.
Interactive Site Development
Keeping visitors to your site interested goes beyond useful content. Interactive Sites use software or features that allow users to actively engage with it, be it through user-triggered animations, polls, games, filling in a form or other actions that help them know more about your brand, products or services.
Construct Digital has consistently provided good and timely technical and strategic counsel regarding our project’s needs. We maintain a great working relationship largely due to the professionalism of the account management team.
Chalotte Teo - Tupperware Brands Asia Pacific Asia Pacific Marketing Manager
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