Welcome back to the Women of Construct series! March might be almost over, but the celebration of the Women of Construct is far from done.
This time, we're featuring the talented ladies of the Creative team. They're responsible for brainstorming and executing innovative ideas that capture audiences' attention and deliver impactful results for clients. They turn concepts into reality and make brands stand out in a crowded marketplace. From graphic designers to copywriters, these ladies bring fresh and exciting ideas to every project.
These women lead rich and colourful lives outside of work, and we can't wait for you to get to know them better. We promise that their creativity and passion inspire you!
How is it to work in an agency?
It's a dynamic and exciting environment where no two days are alike.
How is it to be a part of Construct Digital's transformation journey?
It's a thrilling experience to be part of a team constantly innovating and pushing boundaries to stay ahead of the curve.
How important is having female representation while we undergo our transformation journey?
Diversity in all its forms leads to more creative solutions and a better understanding of different customer segments. Furthermore, women in leadership positions provide role models for younger women. Having female representation is not just the right thing to do; it's also good for business.
What's the role of the creative team in this transformation?
The creative team is a critical partner in any successful transformation, helping to build brand recognition, customer loyalty, and, ultimately, business growth as the brand evolves.
Describe who you are outside of the agency. How do you balance your personal life while being a key team member?
I set boundaries around work hours and am grateful to work in a company that respects that. My life outside of Construct involves channelling my creative juices into more edible adventures.
What are you most looking forward to in your career and personal life?
Professionally, I plan to continually get outside my comfort zone and expand on my skill set. On a personal level, I look forward to owning my own home and filling it with secondhand furniture.
How is it to work in an agency?
Working in a fast-paced and dynamic environment can be both exciting and challenging at the same time. I love the diverse culture and backgrounds an agency usually provides, as it will help shape me professionally and personally.
How is it to be a part of Construct Digital's transformation journey?
Being a part of a company constantly seeking innovation and driving change is exciting. More importantly, working with many people willing to go the extra mile to achieve their goals feels good and inspiring.
How important is having female representation while we undergo our transformation journey?
Having female representation in this journey is extremely important as it brings different perspectives and ideas. Our empathy is also often one of the important traits that help contribute to and shape a company's culture.
What's the role of the creative team in this transformation?
The creative team is more than just delivering creative ideas and aesthetic work. We play a crucial role in shaping the agency's vision and reputation by staying up-to-date with trends and producing high-quality work.
Describe who you are outside of the agency. How do you balance your personal life while being a key team member?
My personality is not that different at work and outside of work. I always rely on my passion for the things that I do. I enjoy cooking, travelling, and exercising, and by ensuring I have enough time to do those hobbies, I'm settled and ready for the coming workweek.
What are you most looking forward to in your career and personal life?
I used to chase titles and money early in my career. However, I would much rather be in a place that respects me and allows me to grow into a better person each day.
How is it to work in an agency?
Working in an agency is a new experience for me. I come from a background where I've worked in more traditional office settings, so it's been an adjustment. Working in an agency is a lot of opportunities to learn and grow. There are a lot of different roles and responsibilities within an agency so that I can develop my skills and knowledge in various areas. And because I work with other clients, I am also exposed to multiple industries and perspectives, which can be interesting. There are some challenges, but overall, it's an excellent fit for me, and I'm enjoying it so far!
How is it to be a part of Construct Digital's transformation journey?
Being a part of Construct Digital's transformation journey has been an eye-opening experience for me. A lot of innovation and forward-thinking is happening here, and being a part of it has been really inspiring.
How important is having female representation while we undergo our transformation journey?
Having female representation during our transformation journey is incredibly important. It's no secret that the tech and digital industries have historically been male-dominated, and having a diverse team is essential to bring fresh perspectives and ideas.
Having women on the team has brought new empathy and understanding to our work. We can consider different perspectives and think outside the box in ways that we might not have been able to otherwise. Plus, having a diverse team is more reflective of the natural world and the audiences we're trying to reach with our work.
What's the role of the creative team in this transformation?
As a digital designers in Construct Digital's creative team, our role in this transformation is essential. Our team is responsible for creating visual and interactive experiences that help our clients connect with their audiences. In many ways, we're on the front lines of the digital revolution. We constantly explore new technologies and techniques to create innovative, engaging, and practical work. By staying on top of the latest trends and pushing ourselves creatively, we can help our clients stand out in a crowded digital landscape.
Describe who you are outside of the agency. How do you balance your personal life while being a key team member?
Outside of work, many interests keep me energised and inspired. I love to travel, explore new cultures, and stay active through sports and exercise. I'm also a big fan of gaming and music, always seeking out contemporary artists and genres to enjoy and loving to stay up-to-date with the latest technology. Balancing my personal life with my work can be challenging at times. Still, by setting clear boundaries and prioritising the things that matter to me, I can maintain a healthy work-life balance that allows me to be both productive and fulfilled both in and out of the agency.
What are you most looking forward to in your career and personal life?
I am constantly seeking new challenges and opportunities to push myself creatively. One of my biggest goals in my career is to design a successful digital product that will significantly impact the world. I want to be part of a team dedicated to creating something truly innovative and game-changing, and seeing that product become a household name would be an incredible achievement. In my personal life, I look forward to continuing to travel and explore new cultures and pursuing my passions for sports, music, and technology. I also want to focus on personal growth and development, whether learning new skills, developing new hobbies, or simply spending time with loved ones. Overall, I am excited about the future's possibilities and eager to see where my career and personal life take me next.
How is it to work in an agency?
As an intern, this is one of my first few gigs in an agency, and boy, is it a great learning opportunity for anyone looking to enter the industry! I get to get my hands dirty in a variety of different projects, and it's always exciting. I'm grateful that Construct places a high emphasis on work-life balance; hence no complaints about that.
How is it to be a part of Construct Digital's transformation journey?
Being a part of Construct Digital's transformation journey is a thrilling experience! I love that we are constantly exposed to new and innovative tools, which challenges me to upgrade my skills continuously. The learning opportunities are endless - I couldn't be happier to be a part of this journey.
How important is having female representation while we undergo our transformation journey?
Super important - Females bring a unique perspective and skill set often different from males, and any successful transformation journey will definitely need a balance of both.
What's the role of the creative team in this transformation?
We're not just about making things look pretty; We're also experts at strategy, ideation, and collaboration. We play a crucial role in any transformation journey and are essential for creating a culture of innovation/creativity!
Describe who you are outside of the agency. How do you balance your personal life while being a key team member?
Once work ends, you can find me hanging with family and friends or spending time on my hobbies! I make sure not to think about work and instead focus my energy and mind on what I'm doing.
What are you most looking forward to in your career and personal life?
As an intern/student, I look forward to finding out what my career has in store for me - there's so much more to learn and experience! The same goes for my personal life.
As Construct Digital continues its transformation journey, the Creative team's contributions go beyond their work for our clients—they play a critical role in shaping our agency's brand and image. They constantly push the boundaries and develop new ideas that challenge the status quo and keep us ahead of the curve.
With that said, we hope that the perspectives of Sharon, Elvin, Felani, and Ashley have inspired you and given you a glimpse into the world of the Creative team at Construct.
There are more stories of remarkable, creative ladies in the next instalment. Stay tuned for Part 2!
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