Google has announced a number of new AI-powered features for its advertising platform, Google Ads. These new features are designed to make it easier for businesses to create and manage effective ad campaigns, and to reach more customers.
Here are a few of the new features that you'll want to check out:
Image source: Google Ads and Commerce Blog
- Conversational AI experience: This new experience allows you to chat with Google AI to get help with creating and managing your ad campaigns. Google AI can answer questions about ad campaign settings, suggest keywords and ad copy, and provide feedback on campaign performance.
- Generative AI for Search ads: This new feature can be used to create new ad headlines and descriptions that are more relevant to the search terms that users are using. This can help businesses to improve their click-through rate (CTR) and conversion rate.
- New features for Performance Max campaigns: Performance Max campaigns are a type of campaign that uses machine learning to automatically optimise your ads across all of Google's advertising channels. With the new features, businesses will be able to set new customer acquisition and re-engagement goals for their Performance Max campaigns.
These are just a few of the new AI-powered features that Google is introducing for Google Ads. These new features are designed to help businesses to create more effective ad campaigns, and to reach more customers.
What does this mean for agencies and marketers?
Image source: Google Ads and Commerce Blog
The introduction of AI-powered ads is a significant development for the marketing industry. AI-powered ads can help businesses to save time and money, and to reach more customers.
For agencies, AI-powered ads can provide a number of benefits. AI-powered ads can help agencies to:
- Automate tasks, such as keyword research and ad copy creation.
- Improve the performance of ad campaigns.
- Provide insights into customer behaviour.
- Save time and money.
For marketers, AI-powered ads can help them to:
- Reach more customers.
- Improve the performance of their ad campaigns.
- Save time and money.
Overall, the introduction of AI-powered ads is a positive development for the marketing industry. AI-powered ads can help businesses to save time and money, and to reach more customers. This can lead to increased sales and revenue for businesses.
Google jumping on AI-powered ads is a sign of the changing landscape of the marketing industry. We're excited to see the remarkable results we'll achieve and how this technology will shape the future of our marketing strategies. Let's jump on board and get ready for an exciting journey ahead!
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