You're caught between HQ demanding pipeline numbers and local teams scrambling to execute across six markets. Sales questions your MQL quality. Finance wants proof every dollar matters. And your team is already stretched thin.
Sound familiar? Here are three common pain points many of our clients face:
Ad costs surge, targets rise. You're stitching spreadsheets while your executives demand CAC by market.
Global creative flops locally. Local agencies don't scale. You're context-switching, not strategising.
Sales doubts your MQLs. HQ questions your spend. Without unified tracking, results stay invisible.
Here's What I Know From Working With 50+ Regional Marketing Directors:
Built from over 500 regional campaigns for brands like SAP, NUS, and Commscope, this simple framework gives B2B marketing leaders control, clarity, and confidence.
The Six Pillars:
Each pillar was proven across real SEA campaigns—not theory, not guesswork. Join my live masterclass and I'll show you exactly how to implement all six pillars—starting with the biggest gaps in your current funnel.
Reserve Your Seat
From inconsistent leads to a repeatable, data-driven funnel.
Know exactly what's working—and have the data to prove it.
Stop wasting media spend on guesswork; scale what performs.
Our frameworks have helped B2B brands cut CPL by up to 35% and grow pipeline 30–90% within 90 days.
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WHAT OUR CLIENTS SAY
“I really appreciate that the team consistently puts in the effort to provide their best counsel and optimise our campaigns with the resources available.”
“You guys have been my ‘secret’ partners in crime. I want to thank you for the help and support, understanding, and camaraderie you’ve shown me and the APAC CommScope marketing team.”
“From strategic communications to design and content execution, the entire Construct team gave valuable strategic input and worked tirelessly and meticulously to deliver all the campaign elements within an accelerated timeframe.”
“Outstanding work! Thanks everyone!”
CEO, Construct Digital
For more than 20 years, Charanjit Singh has led digital transformation initiatives for regional B2B enterprises. As the creator of the IMPACT B2B Marketing Framework, he's helped regional B2B brands build 1.5M SQLs and generated over US$250M in pipeline across APAC markets.
In this masterclass, he'll share the exact framework top B2B teams use to cut CPL and scale pipeline predictably.
Every tactic comes from real SEA campaigns
Proven and refined over 15+ years
Designed for experienced marketing leaders
Get answers to your specific challenges
Intimate setting for maximum value
attendee bonus
A comprehensive guide that breaks down all six pillars with real case studies, proven tactics, and actionable frameworks you can apply immediately to your campaigns.
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