Riverbed Marketing
Automation

Client Brief

When Riverbed adopted the Eloqua marketing automation platform globally, they needed an agency that could support their B2B demand generation and lead nurturing programmes in Asia Pacific.

They needed an agency who could develop a demand generation strategy and have the technical capability to roll out Eloqua across Asean, Australia, India, Korea, Japan and China.

Our Solution

Throughout 2015 Construct has been instrumental in helping Riverbed move their traditional demand generation activities like events and workshops to an online programme.

Through a combination of Content Syndication, Email Marketing, targeted Online Advertising and Lead Nurturing, we have helped them get in front of senior IT decision makers and lower the cost of lead acquisition by 50% while providing greater visibility into their Marketing ROI.

Moving Forward

Today, we continue to work with Riverbed as they push to gain market share in APAC with greater emphasis on Digital Marketing. And we extended our scope to include partner development programmes.