Digital


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Our first big marketing award win – Effies 2014

Hailed as the Oscars of the marketing world, the Effie Awards, presented by IAS, it is one of the leading global awards honouring excellence and effectiveness in marketing communications and advertising. Construct Digital, working together with Y&R Singapore has won a Silver award in the 2014 Singapore Effie Awards for its work on the Dark Dog brand of energy drinks. […]

yahoo

Yahoo reusing old email addresses

This is probably old news to some of you who might  already know about Yahoo’s latest bad idea.. but I’m surprised that this news didn’t receive as much attention as it should have. Read this – http://www.wired.com/threatlevel/2013/06/yahoos-very-bad-idea/ and some potential implication for people blasting eDMs. http://www.emailonacid.com/blog/details/C4/yahoo_to_reuse_inactive_email_addresses While Yahoo will attempt to bounce back and issue […]